Code of Advertising Practice

 

Effective Date: 03/05/2025

(This document may be periodically updated. The current version on this page applies to your use of our platform.)

Our Guiding Principles:

ADP Safety Solutions is committed to fostering an inclusive brand that reflects the cultural richness and diversity of our nation. All imagery and communication associated with our brand must align with our core values. This Code of Advertising Practice outlines our commitment to ensuring all commercial advertising on our platform is lawful, honest, decent, truthful, and transparent. Adherence to these principles is crucial for maintaining our reputation as a trusted brand and responsible corporate citizen.

Scope of this Code:

  • Commercial Advertising: Encompasses all paid-for advertising on the ADP Safety Solutions.co.za website and associated apps, including:
    • Advertising display banners
    • Pop-ups
    • Boosted search result product listings (e.g., sponsored ads)
  • Advertiser: Refers to the entity responsible for the advertising, which may be ADP Safety Solutions or a third party (e.g., product supplier, marketplace seller).

Our Commitments:

  1. Commitment to Lawful Advertising:
    • All commercial advertisements must fully comply with all applicable legislation and regulations.
  2. Commitment to Honest Advertising:
    • Advertisements must not abuse consumer trust or exploit their lack of experience, knowledge, or credulity when considered within context.
  3. Commitment to Decent Advertising:
    • Advertisements must not contain:
      • Foul language, obscenities, defamation, hate speech, or derogatory comments/visuals.
      • Content that encourages or condones violence or criminal activity.
      • Negative gender stereotypes or portrayals.
  1. Commitment to Truthful Advertising:
    • Advertisers must possess sufficient documentary evidence to support all claims, whether direct or implied, prior to publication.
  2. Commitment to Transparent Advertising:
    • Paid-for boosted search result product listings must be clearly marked as “sponsored” to ensure customers are aware of their paid nature.

Reporting Non-Compliance:

If you believe that ADP Safety Solutions or any advertiser on our platform is not adhering to these commitments, please notify us by emailing abel@adpsafetysolutions.co.za.